Popular characters from Marvel and DC are now making their way to casinos
Marvel and DC Comics have produced some of the most recognizable fictional characters in the world. The popularity of its heroes and villains, which spawns from comic books to animated TV series to blockbuster movies, have witnessed the unprecedented expansion of the Marvel and DC Comics universe through the years. Today, these characters are now featured on almost anything, from toys and clothing wear, to school merchandises and even gadgets – merchandises that are worshipped by some as precious collector items. And with its pervasive impact on world popular culture, it’s no wonder why the well-loved characters of Marvel and DC Comics are now taking casino halls by storm.
In the past, casinos are known to be exclusive gentlemen’s clubs where only wooden, felt-layered tables for poker, blackjacks and craps dominate the gaming floor. But thanks to the introduction of modern slot machines and the rise of Las Vegas-style casinos, the gambling arena has steadily transformed to a mammoth entertainment complex for old and young players alike. Today, many casinos are now donned with Hollywood and sports-themed gaming sections, as well as slots that feature themes including stories and characters from Marvel and DC Comics .
Marvel has been particularly successful in striking juicy deals with casino operators to incorporate their popular characters in slot reels. The entertainment giant teamed up with slot machine manufacturers WMS Gaming and International Game Technology (IGT) to mass produce Marvel-inspired slots for casinos all over the world. In the online front, Marvel collaborated with software gaming provider Playtech to develop similar slot apps for Internet users. Playtech then issues licenses to online platforms that will host Marvel-themed slots: BetFair Casino features the Iron Man, Incredible Hulk and Fantastic 4 titles, while Online Casinos Vegas offers the Thor, Spiderman and Wolverine games.
Meanwhile, DC Comics has partnered with the Amaya Gaming Group subsidiary Cryptologic to develop slot machines for Justice League superheroes like Superman , Batman, Green Lantern and Wonder Woman. Compared to Marvel, however, DC Comics has been relatively less visible in both live and online casino. But with the impending withdrawal of Marvel (as well as Star Wars) characters in slots worldwide by its new owner Disney, DC Comics may well become the leading provider of fantasy content in casinos across the planet.
Marvel and DC Comics have brought their legions of fans from the comic book stand and the movie theatre to the casino hall. Its licensing deals with big time casino developers have not only raked in huge profits for both brands, but have also taken fandom for their beloved superheroes to a higher level. Indeed, being featured on poker rooms and slot machine reels reinforces the stature of Marvel and DC Comics characters as global pop icons.